Can krill oil double sales over the next five years?



Sustainability concerns push sales to mass channel as supply leaders focus on new applications in food & pharma Krill oil comes from tiny, squashed crustaceans. It can cost more than twice as much as fi sh oil. It’s also plagued by a steady front of bad PR, bitter infighting between industry players, and a stark lack of consumer awareness. Despite these profligate challenges and a rocky start in the marketplace, krill oil appears to be on a serious roll. “Krill is still a small part of the omega-3 market, but it’s growing rapidly and the future looks strong,” says Adam ...

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