Can krill oil double sales over the next five years?
Sustainability concerns push sales to mass channel as supply leaders focus on new
applications in food & pharma Krill oil comes from tiny, squashed crustaceans. It
can cost more than twice as much as fi sh oil. It’s also plagued by a steady front
of bad PR, bitter infighting between industry players, and a stark lack of consumer
awareness. Despite these profligate challenges and a rocky start in the marketplace,
krill oil appears to be on a serious roll. “Krill is still a small part of the omega-3
market, but it’s growing rapidly and the future looks strong,” says Adam ...